This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
restaurant Branding
Humu Humu is a fictional restaurant concept I created that takes inspiration from the
Hawaiian National State Fish known as the "Humu humu nuku nuku apua'a."
Taking visual inspiration from Hawaiian and Polynesian design, I wanted to created a cute and quirky brand that would be memorable to those who dine there.
Logo Design
I illustrated the image logo along with the text all by hand and created different variations to be used to suite my needs
Packaging Design
To make the packaging stand out from other competitors, even adding just the logo elevates the design even more to help with branding
Menu Design
A custom menu was created, inspired by artisanal wooden signs, I wanted to incorporate nature and text together to make something fun and quirky
Merchandise
Outside of delicious food, I wanted to create an experience that customers could take home with them through the use of merchandise