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Live Performance branding

As Social Media Manager, I was tasked with creating various social media branding for Icon Winter Guard's 2024 show entitled "My Favorite Clown."

Icon Winter Guard is a non-profit performing arts organization based out of Los Angeles, California that showcases the competitive sport known as Winter Guard. Competing in the World Class Division, they made history by making Winter Guard International (WGI) Finals in 2024.

This design project is deeply personal to me as I was a performer in the show at the same time of it's creation. Please enjoy the collection!

Custom Prop Posters

In order to give the show a more personal touch, I created and printed custom themed posters of the members to put on props

 

Member Introductions

Working along side with cast member and photographer Matt Phan we created an individualized member introduction that showcased each of the 25 performers and their chosen clown name.

Show Reveal Trailer

I animated a show trailer to reveal more information to the audience about My Favorite Clown. Shared onto Instagram and Facebook, the video has garnered 14,000 views, making it the highest viewed video on Icon's Official Instagram

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